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Media weights
Media Weights
==Media Weights==
Media weights are set for the advertising purposes. It is usually set in the form of GRP’s (Gross rating Points), AOTS (Average opportunity to see) and reach of target audience. The basis of media weights is to proficiently reach the goals of communication plan. There are different ways to set up media weights. Some of the techniques are listed below.
The most important while setting the media weight is analysis of past records. The analysis is done on basis of television, print and magazines report. Television spendings are reported as TAM rates and print as card rates. TV spendings can be analyzed on basis of program genre, channel type, time duration and total airtime. Whereas the print rate analysis are done on the basis of color, b/w, magazine, issue, placement of ad, month etc.
John Philip Jones has done a research and advertised different brands in 23 countries and found that the brands classification can be of two types.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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